You’ve probably heard of SEO and PPC. But if you're not exploring conversion rate optimisation (CRO), you're missing out on a powerful way to turn more website visitors into actual customers, without increasing your ad spend.
Whether your website is designed to drive eCommerce sales or bring in leads, the goal is the same: more conversions. That’s where we come in.
CRO is all about improving what’s already there. Instead of simply pushing more traffic to your site, we fine-tune your existing pages to help more users take meaningful action, whether that’s buying a product, submitting an enquiry, or signing up.
We do this by using real data, gathered through tools like heat mapping, A/B testing, and behavioural analytics. That insight helps us identify the sticking points, test smart alternatives, and optimise until your site is working harder for you.
The result? Better UX. Higher ROI. Measurable growth.
We’re based in Birmingham and work with businesses across the West Midlands to boost their online performance. Whether you're targeting Edgbaston or expanding across the UK, we tailor CRO strategies to suit your audience and goals.
Optimise locally for areas like:
Solihull, Sutton Coldfield, Harborne, Walsall, West Bromwich, Stourbridge, Stechford, Coleshill, and more.
Our heat mapping tools show us exactly how visitors interact with your site. We track clicks, scrolls, and areas of attention to spot friction points and highlight what’s already working.
No guesswork - just testing. A/B testing lets us trial different versions of your content or page layouts to find out which one performs better. It’s a simple concept with powerful results.
Everything we do at Kaweb is grounded in data. From forming a test hypothesis to implementing changes, our CRO process is guided by information, not opinions. This ensures that every adjustment is geared toward increasing conversions and improving ROI.
Partnering with a locally-based full-service digital marketing agency like Kaweb has plenty of benefits, including:
We can optimise specific landing pages or entire sites for local markets.
CRO complements Birmingham SEO, PPC, email marketing, and social campaigns, turning more of that hard-won traffic into customers.
Small changes stack up. Through testing and iteration, we help you create a higher-performing website that delivers ongoing value.
Get in touch with us today.
Heat mapping gives us a clear visual understanding of how users behave on your site. A/B testing tells us which version of a page works better. Together, they give us the insight and clarity to optimise intelligently.
Data takes the guesswork out of conversion strategy. We use analytics, behavioural tools, and years of CRO experience to back every decision we make.
Absolutely. Every business is different, which is why we tailor our approach to suit your sector, your goals, and your users, whether you're selling services, products, or something more niche.
A huge one. The easier and smoother your site is to navigate, the more likely users are to convert. We focus on UX improvements that make a real difference to your bottom line.
If you’re getting traffic but struggling to turn it into sales or leads, CRO is exactly what you need. Without it, you’re missing out on untapped potential and wasting valuable traffic.
We sure do! We offer a full suite of services, including Birmingham PPC services, PR in Birmingham, web design in Birmingham and even Birmingham Magento development.
average ROI of companies who implement CRO strategies
increase in sales seen from businesses that used conversion rate optimisation
average increase in conversions when reducing the number of form fields on a landing page from 11 to 4
We have been working with kaweb for a while now, We have been happy with the progress made upto date. superb company and really know there stuff regarding anything website/ coding/ SEO / CRO.
A sincere thank you from Ashwood Nurseries to Kaweb for our new website and online shop. Their challenge was to fully understand the unique and complex nature of our business, and they approached this task with outstanding professionalism, exceptional patience and good humour throughout. They have been an absolute pleasure to work with.
The team at Kaweb are fantastic. From start to finish, they demonstrated an exceptional level of professionalism, technical expertise, and dedication to delivering the very best product. Would highly recommend, and I look forward to working with them again in the future.
The team at Kaweb constantly go above and beyond. The management team have built a great dev team who are always on hand to support. They explain solutions in plain English so you don’t get wrapped up in jargon.
We have been collaborating with them for about 13 years and have lost count of the number of new features and tools we have embedded thanks to Kaweb. I have always been pleased with the developments they deliver & the support they provide. Definitely couldn’t ask for more.
I found Kaweb to be open, honest, professional and highly skilled at what they do. Our bespoke website looks amazing, and functionality-wise it does everything we wanted. I would really recommend Kaweb, and huge thanks to Claire, Chelsea and JB!
Kaweb and the whole team are great and really personable. Special thanks to Claire Walker for her practical and thoughtful approach to getting our website up and running and for her ongoing support after we went live!
The team at Kaweb have been a dream to partner with for our new website, the whole process was seamless and enjoyable. We felt supported throughout the build and the team challenged us to ensure the result was better than we hoped.
Kaweb designed our bespoke Website from scratch and it has transformed our business and really pushed us forward. They continue to offer support and SEO services which are having a real positive impact. We would not hesitate to recommend.
Kaweb took my website and gave it to their team of experts and have completely turned it around. My site is now easier to use, converts well and, more importantly, has generated a significant increase in business.
Kaweb have built four websites for us over the last 12 years and have each time performed within budget and on time. Their UX testing is reliable, and we have brought each website to fruition without issue.
We initially set out our plan and vision for the app. Claire and her team then put together designs and a detailed specification and proceeded with the build. Kaweb have been hugely helpful and professional throughout this process. Thank you sincerely for all your help thus far.
Kaweb were excellent to work with for SEO.
Adam lead us expertly through onboarding, understanding our requirements and our current state of play. Happy to say we will be working with Kaweb for the long term.
We love Kaweb! Super service, responsive, knowledgable and efficient (even when we disrupt their days - which we do frequently!!)
An amazing agency with a wealth of experience. Paul and his team completely pushed the boundaries for our project with inspiring ideas, development and execution. A joy to work with and can't wait to get stuck in for our phase 2 plans.
Highly recommend any new startup.
Excellent customer service and technical support.
We couldn't ask for more.
They are always very helpful and make sure any problems we encounter (which are usually self inflicted) are dealt quickly and efficiently.
At Compusoft, we started working with Kaweb for our website development just over a year ago. We had originally worked with a small agency to build our WordPress website and were having difficulties with the speed and stability of the site.
I've worked with Kaweb for many years. Not only is their expertise second-to-none, but their responsiveness means I've never felt left in the lurch. They're a great bunch of people as well - highly recommended.
We have been working with Kaweb over the last 18 months and we have found them to be excellent in understanding our business, collaborating and working with our other marketing partners to ensure the success of our marketing activities. We would recommend them.
Partnering up with Kaweb was the best commercial move we've ever made. World class development without doubt - our platform is used globally now and the relationship has gone from strength to strength : )
The team at Kaweb are absolutely wonderful to work with, they deliver and really take the time to understand your needs. We have worked together a number of years and I highly recommend them.
