serve hyper relevant remarketing ads, win the sale that missed first time.


01

Capture those visitors

Not everyone converts on the first visit. So we'll add a remarketing tag (a tiny piece of code) to your website. This lets us track website visitors and show them targeted ads later.

02

Retarget with relevance

Tailor your message to where they are in the buying journey. Someone who browsed shoes might see a discount offer, while someone who viewed a specific product might see a reminder ad with its key features.

03

Choose Your Channels

Decide where to reconnect with your audience. Popular options include social media platforms (Facebook, Instagram) or display ad networks (reaching them across various websites).

04

Rekindle the Spark

We'll keep your brand fresh in their minds! From compelling visuals, headlines, and offers to nudge them back to your website and complete the conversion (purchase, signup, etc.)

The goal with retargeting (aka remarketing) is to win back those people who've landed once before, remind them why your brand is the perfect solution, and land that sale.

data driven • re-engage • higher click rate • personalised

Remarket. Retarget. Re-engage. Convert. Win.

While you may already be employing other marketing strategies to drive users to your site, many of the techniques you’re using can be supercharged to encourage more visitors to convert.

Remarketing is a high-powered and cost-effective complementary tactic that is beneficial for every type of business, whether you offer a local B2B service or you’re an international B2C e-commerce store.

Regardless of the approach you’re currently using to draw users in to your site, remarketing presents another chance for you to reconnect with potential customers and close a sale.

Frequently asked questions about remarketing

Remarketing is essentially an automated way to get back in front of users who previously interacted with your site. You’re then able to remind them of your brand and attract them back to you. Maybe you want them to enquire about a service they previously showed an interest in or complete that purchase that they didn’t make on their first visit.

You can remarket either to your previous website visitors through the display network on a variety of platforms such as Google, Facebook, and Bing or to your subscribers through email.

Don't worry, we know all business' are different, so we'll be on hand to strategise exactly what will give YOUR business the best results.

The harsh reality is, despite the fact that you’ve spent a lot of time, effort and money perfecting your website and digital marketing strategy so people can see it – that’s usually not enough to make them buy from you. In an age when competition is high and attention is low, it’s no surprise that 98% of first-time users who visit your site won’t convert. If only you could stay at the forefront of your audience's mind, those distractions and competitors would pale into insignificance... enter: a remarketing campaign expertly strategised and implemented by a data-driven remarketing agency proven to get results - hey, that's us!

Remarketing is a powerful tool to re-engage visitors who have previously interacted with your website but haven't converted. By strategically displaying ads to these potential customers, remarketing helps in increasing brand recall and driving them back to your site. This targeted approach often results in higher conversion rates as it reaches people who have already shown interest in your products or services.

Kaweb employs a data-driven approach to remarketing. We analyse user behaviour on your website to identify key segments for retargeting. Our strategies include creating personalised ad content that resonates with these segments, optimising ad placement for maximum visibility, and continuously testing and refining the approach based on performance data. This ensures that your remarketing campaigns are not only targeted but also cost-effective and result-oriented.

What our clients say

  • Photo of Daniel B
    5 months ago

    We have been working with kaweb for a while now, We have been happy with the progress made upto date. superb company and really know there stuff regarding anything website/ coding/ SEO / CRO.

    Daniel B
    Director, Kitchen Warehouse
  • Ashwood Nurseries logo
    7 months ago

    A sincere thank you from Ashwood Nurseries to Kaweb for our new website and online shop. Their challenge was to fully understand the unique and complex nature of our business, and they approached this task with outstanding professionalism, exceptional patience and good humour throughout. They have been an absolute pleasure to work with.

    Barbara Cartwright
    Nursery Manager, Ashwood Nurseries
  • Photo of Daniel Davies
    7 months ago

    The team at Kaweb are fantastic. From start to finish, they demonstrated an exceptional level of professionalism, technical expertise, and dedication to delivering the very best product. Would highly recommend, and I look forward to working with them again in the future.

    Daniel Davies
    Director, J6 Solutions
  • 10 months ago

    The team at Kaweb constantly go above and beyond. The management team have built a great dev team who are always on hand to support. They explain solutions in plain English so you don’t get wrapped up in jargon.

    We have been collaborating with them for about 13 years and have lost count of the number of new features and tools we have embedded thanks to Kaweb. I have always been pleased with the developments they deliver & the support they provide. Definitely couldn’t ask for more.

    Jonathan Lebbon
    Applications Service Owner, Carl Zeiss
  • Friel Homes logo
    2 years ago

    I found Kaweb to be open, honest, professional and highly skilled at what they do. Our bespoke website looks amazing, and functionality-wise it does everything we wanted. I would really recommend Kaweb, and huge thanks to Claire, Chelsea and JB!

    Emma Owen
    Friel Homes
  • 2 years ago

    Kaweb and the whole team are great and really personable. Special thanks to Claire Walker for her practical and thoughtful approach to getting our website up and running and for her ongoing support after we went live!

    Emily Martin
    Senior Clerk, 4-5 Grays Inn Square
  • Photo of Natalie Mainwaring
    2 years ago

    The team at Kaweb have been a dream to partner with for our new website, the whole process was seamless and enjoyable. We felt supported throughout the build and the team challenged us to ensure the result was better than we hoped.

    Natalie Mainwaring
    Brand Experience Director, BaxterStorey
  • Webb's Training logo
    2 years ago

    Kaweb designed our bespoke Website from scratch and it has transformed our business and really pushed us forward. They continue to offer support and SEO services which are having a real positive impact. We would not hesitate to recommend.

    Matthew Williamson
    General Manager, Webb's Training
  • Mary Galbraith - Budget Campervans
    2 years ago

    Kaweb took my website and gave it to their team of experts and have completely turned it around. My site is now easier to use, converts well and, more importantly, has generated a significant increase in business.

    Mary Galbraith
    Founder, Budget Campervans
  • Photo of Tim Hassell
    2 years ago

    Kaweb have built four websites for us over the last 12 years and have each time performed within budget and on time. Their UX testing is reliable, and we have brought each website to fruition without issue.

    Tim Hassell
    Managing Director, Draker Lettings
  • Photo of Nick Purewal
    2 years ago

    We initially set out our plan and vision for the app. Claire and her team then put together designs and a detailed specification and proceeded with the build. Kaweb have been hugely helpful and professional throughout this process. Thank you sincerely for all your help thus far.

    Nick Purewal
    CEO, ToDate
  • Mindstream - Adam Biddlecombe
    2 years ago

    Kaweb were excellent to work with for SEO.

    Adam lead us expertly through onboarding, understanding our requirements and our current state of play. Happy to say we will be working with Kaweb for the long term.

    Adam Biddlecombe
    Co-founder, Mindstream
  • 3 years ago

    We love Kaweb! Super service, responsive, knowledgable and efficient (even when we disrupt their days - which we do frequently!!)

    Simon Haywood
    Founder, Jackshoot
  • 3 years ago

    An amazing agency with a wealth of experience. Paul and his team completely pushed the boundaries for our project with inspiring ideas, development and execution. A joy to work with and can't wait to get stuck in for our phase 2 plans.

    Highly recommend any new startup.

    Dhilon Solanki
    CEO, StoryLocker
  • 4 years ago

    Excellent customer service and technical support.
    We couldn't ask for more.
    They are always very helpful and make sure any problems we encounter (which are usually self inflicted) are dealt quickly and efficiently.

    Sean Atkinson
    Director, Seanic Retail Software Ltd
  • 4 years ago

    At Compusoft, we started working with Kaweb for our website development just over a year ago. We had originally worked with a small agency to build our WordPress website and were having difficulties with the speed and stability of the site.

    Freddie McGrath
    Compusoft Group
  • 4 years ago

    I've worked with Kaweb for many years. Not only is their expertise second-to-none, but their responsiveness means I've never felt left in the lurch. They're a great bunch of people as well - highly recommended.

    Dave Worth
    Marketing Manager, Airband
  • 5 years ago

    We have been working with Kaweb over the last 18 months and we have found them to be excellent in understanding our business, collaborating and working with our other marketing partners to ensure the success of our marketing activities. We would recommend them.

    Elite Systems GB
    Elite Systems GB
  • 5 years ago

    Partnering up with Kaweb was the best commercial move we've ever made. World class development without doubt - our platform is used globally now and the relationship has gone from strength to strength : )

    Richard Abbotts
    Founder & CEO, Inventory Hive
  • 5 years ago

    The team at Kaweb are absolutely wonderful to work with, they deliver and really take the time to understand your needs. We have worked together a number of years and I highly recommend them.

    Karine Hauser
    Director, Love Underdogs

Stats about remarketing

  • 70%

    more likely to convert

  • 10x

    remarketing campaigns perform 10x better than display ads

  • 79%

    of consumers say they'll only interact with offers that reflect their previous interactions with a business

Get in touch today

Discover how to re-engage your audience with Kaweb's remarketing solutions.

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