Airband is dedicated to bridging the digital divide by delivering high-speed fibre broadband to the heart of rural communities.
We've worked with Airband for years, successfully combining a seamless mix of development and digital marketing services. Their latest challenge was a new website with multiple third-party integrations, such as Salesforce CRM and Postcode Lookup.
After launch, our first campaign was to increase conversions from rural areas through their broadband coverage checker.
Their design wasn't just about aesthetics but about breathing life into their brand. They curated colours, illustrations, imagery, and messaging to echo Airband's ethos.
Integrating Salesforce CRM gave Airband a fluid lead management system. Postcode Lookup and mail marketing tools demanded seamless cohesion, threading functionality into every corner. The result? A website that wasn't just visually appealing but very operationally efficient.
Our SEO, PPC, CRO, and Social Media team worked in conjunction, which proved crucial to the success of the campaign.
For PPC, we created multiple location campaigns to drive people to the new tiered package landing pages. The more data we collected through each campaign, the more effective and optimised they became, reducing the CPC.
From an organic perspective, the SEO team researched the SERPs, competitors, and keywords, highlighting terms people were searching for. We actioned this by creating a full keyword map and optimising new location-specific pages with these highly relevant long-tail keyword terms.
Continuous A/B testing from the CRO team encouraged users to submit their postcodes to check if they are covered by the airband network, make the buying journey as seamless as possible, and re-engage with returning visitors.
The Airband website rose from the ashes of the old. SEO strategies propelled them to the forefront of search engine results. PPC campaigns attracted leads. Conversion Rate Optimisation transformed how visitors used the website. The outcome wasn't just a website but a manifestation of Airband's digital footprint.
Kaweb has helped transform the digital presence of Airband. Providing digital marketing and website development expertise, we have seen year-on-year increases in engagement, conversion rates and purchases. Their responsiveness and constant communication have been invaluable.
