email marketing

keep your subscribers hooked & your revenue climbing

Email marketing prevails, no surprise!

Abandoned carts overflowing? Inboxes gathering dust? We turn forgotten browsers into loyal buyers with targeted campaigns that re-engage leads and drive sales. Make your email marketing sing, not snooze.

Why email marketing is essential for your business

Email marketing stands out due to its permission-based nature. Your subscribers have already expressed interest in your brand, making them a receptive audience for your marketing messages. Whether they're long-time customers or new prospects, they're primed for engagement and more likely to respond positively to your campaigns.

The power of email marketing

In digital marketing, where new strategies constantly emerge, it's crucial not to overlook the foundational power of email marketing. As a leading Lichfield and Birmingham web marketing agency, Kaweb blends strategy, creativity, and technology to elevate your email marketing campaigns, ensuring they resonate with your audience and drive results.

What is email marketing?

Email marketing is more than just sending messages; it's about building lasting relationships with your audience. Whether reaching out to potential customers or nurturing existing ones, email marketing's scope is vast, and its impact, significant. With GDPR compliance, your email list comprises individuals who have actively chosen to engage with your brand, presenting a unique opportunity to captivate them with compelling content.

Tailored email marketing

Kaweb is committed to delivering exceptional email marketing services, tailored to your unique business needs. Our promise includes:

Bespoke email templates
In house campaign creation and management
Thorough email client testing
Dedicated team of specialists

Get in touch

influence • effective • engage • convert • succeed •

Frequently asked questions

Email marketing can be taken as any message sent to a previous or potential customer via the medium of email with the goal of enhancing the relationship between them the buyer and you the seller. Therefore, the scope of email marketing is vast and its applications many. Thanks to GDPR, you now know that everyone on your email list has made a conscious choice to be there, so don’t let them down with a bland, bi-monthly, blanket email newsletter.

You’ve already spent time and money doing all of the right things to bring them in as a lead, so why not keep that momentum and use the data available to you to continue to delight your users at every point of interaction?

A prerequisite to email marketing is having a subscriber list gained through some form of opt-in. One of the reasons why email marketing is so effective is because it's permission-based - at the point of receiving your message the user has already said ‘I’m interested’.

Your subscriber list is essentially a captive audience of people who have already agreed to be directly marketed to, they could be previous customers of yours who still want to keep up with the latest products and deals or prospects who are open to persuasion.

Either way, they’re primed and ready to make a purchase from you.

Kaweb prioritises GDPR compliance by implementing strict data protection and privacy measures. We ensure that all email lists are obtained through proper opt-in methods and manage campaigns with the utmost respect for subscriber privacy and preferences.

The frequency of marketing emails depends on your audience and industry. Generally, it's best to start with a moderate frequency and adjust based on subscriber engagement and feedback. Over-mailing can lead to unsubscribes, while under-mailing might reduce your visibility.

It's true. A study showed 20% of 2,000 readers they surveyed said they unsubscribed because they got too many emails.

We can help you get the balance right to improve customer retention and repeat purchases.

Kaweb offers comprehensive reporting and ongoing behaviour analysis. We provide clear metrics, KPI tracking, and insights into campaign performance, allowing for continuous optimisation and strategy refinement.

Grow your email list by offering value through sign-up incentives, creating engaging content, leveraging social media channels, hosting events or webinars, and ensuring easy and visible subscription options on your website and social platforms.

A whopping 80% of small and midsized businesses say email marketing is their most important online tool for customer retention. So it's important to get it right.

Directly reach your customers with effective, tailored email marketing campaigns.

We help you craft personalised emails that resonate with your audience and foster loyalty.

More sales. Better retention rates.

Results

50%

of people buy from marketing emails at least once per month
3800%

is the average ROI for email marketing in the UK
6x

personalised emails are 6x more likely to drive conversions

What our clients say

1 month ago

As a provider of fractional CMOs we were probably one of the most challenging businesses to work with: we are all senior marketers, some from creative backgrounds, and therefore thought we knew it all with our endless requests and (some very last minute) changes. KaWeb were, and still are, simply amazing. The whole team are at the top of their game: they are professional, expert creatives and are a rare combination of skilled designers, articulate communicators, meticulous timekeepers and wonderful human beings. They took our rebrand and new website to a new level and we are so grateful.

Karen Senior

Fractional Head of Marketing, The Marketing Centre UK
6 months ago

Kaweb has supported QEB with web management services for several years and has more recently provided bespoke support to maximise our website’s potential. Their expertise is always clear, and the team consistently delivers effective solutions. We would particularly like to acknowledge Chelsea Thomas-Round and Claire Walker for their continued support, always at a speedy rate.

Sam Wildish

Marketing and Events Manager, QEB
8 months ago

We have been working with kaweb for a while now, We have been happy with the progress made upto date. superb company and really know there stuff regarding anything website/ coding/ SEO / CRO.

Daniel B

Director, Kitchen Warehouse
10 months ago

A sincere thank you from Ashwood Nurseries to Kaweb for our new website and online shop. Their challenge was to fully understand the unique and complex nature of our business, and they approached this task with outstanding professionalism, exceptional patience and good humour throughout. They have been an absolute pleasure to work with.

Barbara Cartwright

Nursery Manager, Ashwood Nurseries
10 months ago

The team at Kaweb are fantastic. From start to finish, they demonstrated an exceptional level of professionalism, technical expertise, and dedication to delivering the very best product. Would highly recommend, and I look forward to working with them again in the future.

Daniel Davies

Director, J6 Solutions
1 year ago

The team at Kaweb constantly go above and beyond. The management team have built a great dev team who are always on hand to support. They explain solutions in plain English so you don’t get wrapped up in jargon.

We have been collaborating with them for about 13 years and have lost count of the number of new features and tools we have embedded thanks to Kaweb. I have always been pleased with the developments they deliver & the support they provide. Definitely couldn’t ask for more.

Jonathan Lebbon

Applications Service Owner, Carl Zeiss
2 years ago

I found Kaweb to be open, honest, professional and highly skilled at what they do. Our bespoke website looks amazing, and functionality-wise it does everything we wanted. I would really recommend Kaweb, and huge thanks to Claire, Chelsea and JB!

Emma Owen

Friel Homes
2 years ago

Kaweb and the whole team are great and really personable. Special thanks to Claire Walker for her practical and thoughtful approach to getting our website up and running and for her ongoing support after we went live!

Emily Martin

Senior Clerk, 4-5 Grays Inn Square
2 years ago

The team at Kaweb have been a dream to partner with for our new website, the whole process was seamless and enjoyable. We felt supported throughout the build and the team challenged us to ensure the result was better than we hoped.

Natalie Mainwaring

Brand Experience Director, BaxterStorey
2 years ago

Kaweb designed our bespoke Website from scratch and it has transformed our business and really pushed us forward. They continue to offer support and SEO services which are having a real positive impact. We would not hesitate to recommend.

Matthew Williamson

General Manager, Webb's Training
2 years ago

Kaweb took my website and gave it to their team of experts and have completely turned it around. My site is now easier to use, converts well and, more importantly, has generated a significant increase in business.

Mary Galbraith

Founder, Budget Campervans
2 years ago

Kaweb have built four websites for us over the last 12 years and have each time performed within budget and on time. Their UX testing is reliable, and we have brought each website to fruition without issue.

Tim Hassell

Managing Director, Draker Lettings
2 years ago

We initially set out our plan and vision for the app. Claire and her team then put together designs and a detailed specification and proceeded with the build. Kaweb have been hugely helpful and professional throughout this process. Thank you sincerely for all your help thus far.

Nick Purewal

CEO, ToDate
2 years ago

Kaweb were excellent to work with for SEO.

Adam lead us expertly through onboarding, understanding our requirements and our current state of play. Happy to say we will be working with Kaweb for the long term.

Adam Biddlecombe

Co-founder, Mindstream
3 years ago

We love Kaweb! Super service, responsive, knowledgable and efficient (even when we disrupt their days - which we do frequently!!)

Simon Haywood

Founder, Jackshoot
3 years ago

An amazing agency with a wealth of experience. Paul and his team completely pushed the boundaries for our project with inspiring ideas, development and execution. A joy to work with and can't wait to get stuck in for our phase 2 plans.

Highly recommend any new startup.

Dhilon Solanki

CEO, StoryLocker
4 years ago

Excellent customer service and technical support.
We couldn't ask for more.
They are always very helpful and make sure any problems we encounter (which are usually self inflicted) are dealt quickly and efficiently.

Sean Atkinson

Director, Seanic Retail Software Ltd
4 years ago

At Compusoft, we started working with Kaweb for our website development just over a year ago. We had originally worked with a small agency to build our WordPress website and were having difficulties with the speed and stability of the site.

Freddie McGrath

Compusoft Group
4 years ago

I've worked with Kaweb for many years. Not only is their expertise second-to-none, but their responsiveness means I've never felt left in the lurch. They're a great bunch of people as well - highly recommended.

Dave Worth

Marketing Manager, Airband
5 years ago

We have been working with Kaweb over the last 18 months and we have found them to be excellent in understanding our business, collaborating and working with our other marketing partners to ensure the success of our marketing activities. We would recommend them.

Elite Systems GB

Elite Systems GB
5 years ago

Partnering up with Kaweb was the best commercial move we've ever made. World class development without doubt - our platform is used globally now and the relationship has gone from strength to strength : )

Richard Abbotts

Founder & CEO, Inventory Hive
5 years ago

The team at Kaweb are absolutely wonderful to work with, they deliver and really take the time to understand your needs. We have worked together a number of years and I highly recommend them.

Karine Hauser

Director, Love Underdogs