How to make your business appear on Google search listings

So if you’re looking for a sign that your website needs to be showing up on Google, this is it.

Learn how to make your business appear on Google search.

1. Pick the right keywords

You can’t just take a stab in the dark at any old keyword and hope you’ll appear one day.

If you want to make your business appear on Google search, you need to do relevant, effective keyword research and pinpoint what keyword you want which of your current or new pages to rank for.

Meet the right user intent. Get in the head of someone who would be trying to find your content and spend time thinking about how they would search for it. Pinpoint what information they want.

Here’s an example of how someone might use a variant of ‘window cleaners’ but each search is someone looking for a different answer: a list of the best window cleaners, local services, and an average cost for the service.

2. Optimise for local SEO

Create pages that target geographic keywords like ‘near me’ or real towns or cities that you’re local to, like ‘Birmingham’.

You can claim your Google Places profile. Then your website should appear when someone searches for your brand in Google.

Research some local directories and reach out to them to get a listing with your website link and your business address.

Google will connect the dots of where you’re based for local SEO, and you’ll gain the benefits of the backlink (potential link juice, and good old referral traffic if there is any).

3. Hone in on creating top quality copy

One of the best things you can do for any local SEO strategy is to regularly create highly valuable content. It needs to be written for your local audience, so the right terminology and phrasing needs to be included.

If you’re creating an international SEO strategy, this will be even more complex, as you’ll be looking at hreflang and so on.

Avoid having ads above the fold, and stick to the purpose of giving your users the information they want from the keyword they’ve searched.

That’s what Google loves.

4. Get decent backlinks

Your website’s backlink profile is one of the top factors that Google takes into account. It assesses the number, spam level and quality of your backlinks before it ranks you. So you need to start building up a nice set up of backlinks.

You can do this by creating super valuable content that your audience will be desperate to get their teeth into.

There are lots of best practice ways you can grow your backlink profile.

5. Make the most of social media

Using social media in the right way is crucial to your organic success if you want to appear in Google’s listings.

Google likes to rank websites who appear digitally active. So keep this in mind as you build your social media strategy across your platforms.

Want step by step details on how to make your business appear on Google search?

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If you’re not sure where to start with getting to grips with content, we can help. We’ve got specialists in content and over 40 years of experience in the digital marketing team, so talk to us! We’d love to hear from you.