Content Marketing Services

Stand out from the crowd with

creative, tailored, remarkable content marketing

Content has many faces and serves countless purposes but ultimately, it’s the best tool available for connecting with your audience at every stage in their journey with your business.

Crafted and placed correctly it will attract their interest, answer their questions, inform their decisions and keep them coming back to you.

Our team of creative, experienced digital marketing specialists work closely with you to ensure all content we create is in the right format, uses an appropriate tone of voice and is served in the most effective places either on site or around the web.

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Content Marketing Basics

What is Content?

Creating good content isn’t just about writing regular blog posts and thinking that will suffice. Content marketing actually covers a whole host of visual and text elements that amount to much more than writing copy. Think digital brochures, case studies, press releases, videos, social media posts (and profile content!), infographics, emails and of course blog articles. Content creation becomes content marketing when its purposefully created, optimised and distributed to your audience. Fitting into a wider digital marketing strategy, the aim is always for it to have a tangible impact on your business.

Why do you need Content?

The bottom line for most businesses in their pursuit of digital marketing services is to generate more revenue. Content marketing is often at the root of all other methods to achieve this end and therefore a plan for content marketing needs to form part of the wider strategy. For example, a successful email marketing campaign requires great content to drive engagement and as is said countless times, content is king when it comes to SEO (search engine optimisation). Although indirect in its nature, good content delivered at the right points in the customer journey is imperative to online success.

The Kaweb promise to you:

  • Goal-Orientated, Strategy-Lead Plans
  • Versatile, Engaging & Unique Pieces
  • Informed by In-depth Competitor, Audience and Keyword Research
  • SEO Optimised, Always
  • Effective Channel Distribution
  • Flexible, Tailored Data Analysis & Reports
  • Clear & Frequent Communication
  • Collaborative Approach to Content Marketing for On-brand Outcomes
  • 100% Transparency: 24/7 Client Platform Access

Our Content Marketing Services

The foundation of your entire online presence is content – make sure you’re getting it right by bringing in the experts.
Take advantage of a full service digital marketing team who can deliver the following content marketing services:

content strategy

Content Strategy

For your content to have legs, it needs to belong to part of a wider strategy. Our team can help you decide what content you need, how to get it in front of your audience, where and when is best to push it out.

audience persona

Audience & Persona

If you don’t know who your customers are, you risk creating content that totally misses the mark. We analyse users and create personas to ensure that your content resonates with the desired audience.

content ideation

Content Ideation

Whether you prefer tried and tested or want to completely break the mould, we’ll work closely with you on the ideas behind the content. Not everyone was born a creative genius, but thankfully we have a few on our side.

content creation

Content Production

Your content can be anything, from a simple piece of written copy all the way up to a fully interactive webpage complete with graphics, video and photography. We have a full service, in house team to take care of it all.

content promotion

Content Promotion

Even the greatest content won’t offer ROI unless it actually reaches your audience. We’ll make sure your content is pushed out across the most effective channels and can even be found organically thanks to SEO.

content performance and reporting

Performance & Reporting

It’s hard to know if your content marketing strategy has been successful if you’re not watching the numbers. We’ll create dashboards that are accessible 24/7 so you can see tangible increases in traffic and conversions.

social-banner

The stats

Need proof that content marketing should be the cornerstone of your digital strategy?

Content marketing has been part of the business toolkit for almost as long as businesses have been promoting their products. It’s definitely safe to say it has stood the test of time. But when we talk about content marketing in the 21st century, we usually mean brands creating and distributing content for an online audience.

Starting out (before the internet existed) as printed advertorials in the 1800s, ‘content marketing’ has since evolved into the many variations of rich, interesting and interactive media we enjoy today. Reinforced by the explosive rise in social media usage, it has become one of the most effective ways to expand your reach, engage potential customers and turn their interest into a sale.

 

77% the amount of internet users that read blogs
88% the increase B2C businesses who blog see in leads per month (67% B2C)
50% the amount of consumer time spent engaging with custom brand content
27million pieces of content shared daily
Kaweb took my website and gave it to their team of experts and have completely turned it around. My site is now easier to use, converts well and, more importantly, has generated a significant increase in business. Mary Galbraith, Budget Campervans
Kaweb have been exceptional to work with, creating a product for our organisation that is both functional and beautiful. It has transformed our user experience. The team are incredibly responsive and genuinely care about the quality of their service and product. We look forward to further developments with Kaweb who we consider our partners in our ventures. Karine, Love UnderDogs
We are fair and upfront

An individual price agreed for each client

We are fair and upfront

Kaweb work on an hourly rate, with no hidden costs or unwelcome surprises. The cost of a fully integrated content creation and distribution strategy only differs from the cost of a single piece of content based on how long it’ll take our team to create. We’ll work closely with you to understand your business and tailor our proposal around your business needs.
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