Social Media Marketing

Organic and paid social

Grow your audience with social media

Nearly a third of all time online is spent using social media, by that measure it makes perfect sense for businesses to be visible where their audience is. But having a strong brand profile and regularly posting winning content isn’t the half of it.

To see the staggering return on investment that social media promises, you need to be perfecting your ad creative, fine-tuning your targeting and showcasing your brand at the prime opportunities for visibility, engagement and conversion – cue social ads.

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Our Social Media Marketing process

What are Social Media Ads?

Social advertising is another fast-acting, effective method of PPC (Pay Per Click) Advertising. Similar to Google Ads, businesses create an ad, choose a placement, target audience and maximum spend. The main difference is that your ads will be served across a social media platform of your choosing.

Why do you need Social Advertising?

By creating social media ads you’ll get clicks almost instantly. But developing a social media campaign from a quick-fire traffic booster into a high-converting asset takes time and an expert eye. Part of the secret-sauce paid social ads have is that target audiences can be built based on who you think your ideal customers would be. These can be refined time and time again as you gather data and insights into which user profiles are most likely to buy in to your products or services.

The Kaweb promise to you:

  • Campaigns Managed In-House
  • A Dedicated Social Ads Specialist & Data Analyst
  • Clearly Defined Budgets & KPIs
  • Goal-Orientated, Strategy-Lead Plans
  • Versatile Approach Suited to Each Platform
  • Informed by Ongoing Industry Competitor & Audience Insights
  • Flexible, Tailored Data Analysis & Reports
  • Clear & Frequent Communication
  • Collaborative Approach for On-brand Outcomes
  • 100% Transparency: 24/7 Client Platform Access
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The stats

There’s a reason why so many businesses use social ads as part of their digital strategy…

It’s no secret that social media has become a powerful tool for business. It’s where people go to share their best moments, talk about things they love, experiences they’ve had and recommend them to their friends, family and colleagues. We tend to trust the opinions of other people in our community, so having a tool which is effectively digital word-of-mouth is valuable for any business.

Social media platforms are continually growing, changing and introducing a whole host of new features. They have become the go-to place for users to build a well-rounded picture of a product or service before they invest, therefore it’s also the prime spot to get in front of users and influence them.

59% the percentage of consumers that use social media to find inspiration for purchases
41% Of local businesses say they depend on social to drive revenue
90% Of marketers say their social marketing efforts have increased exposure for their business
9.21% The average conversion rate for Facebook ads
We are fair and upfront

An individual price agreed for each client

We are fair and upfront

Kaweb work on an hourly rate, with no hidden costs or unwelcome surprises. The cost of a full long-term social strategy only differs from the cost of a single social ad campaign based on how long it’ll take our team to create, manage and monitor. We’ll work closely with you to understand your business and tailor our proposal around your business needs.
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