digital pr

digital pr that delivers

Ideation

Where creativity meets strategy. We begin by researching the interests of journalists and engaging with our contacts to gauge the media landscape. A thorough analysis of competitors’ past successes provides additional insight, helping us better understand what resonates within the industry.

Simultaneously, we deeply understand our client's unique selling points (USPs) and objectives. This dual external and internal analysis approach culminates in a brainstorming session where numerous ideas are generated and refined. After vigorous discussion, we present a shortlist to the client, selecting the most compelling campaign to move forward with.

Data Gathering

Data gathering is a critical phase where we collect robust and credible data to support our stories. This involves tapping into both internal sources, such as client customer data, surveys, and product technology insights, and external sources, including Freedom of Information requests and reputable databases like Statista and ONS.

The integrity of this data is paramount as it builds the foundation of trust with journalists who rely on its accuracy for their coverage. This phase is labour-intensive but vital for crafting a narrative that stands up under scrutiny. We ensure our clients are well-informed by sharing all pertinent data for future reference.

Story & Asset Creation

With a solid dataset in hand, the next step is to interpret this information to craft engaging headlines and stories that appeal to journalists and their audiences. Depending on the story's nature, we create various digital assets such as quizzes, maps, image carousels, or top-10 lists that enhance the narrative and encourage long-term linking.

We continue to consult with journalists to ensure our content aligns with current trends, adjusting our approach as needed. Each piece undergoes thorough client review to ensure it meets their standards and vision before proceeding.

Media list building

In this stage, we construct a targeted media list using advanced tools and manual research. We track publication outputs and identify journalists specialising in relevant topics, ensuring our list is comprehensive and precise.

This list is shared with the client, who may suggest adjustments based on their industry knowledge or existing relationships, allowing us to tailor our outreach to avoid potential conflicts and maximize impact.

Outreach

Outreach is the critical moment of truth where we initiate contact with the media. We send tailored emails to our curated list of journalists, followed by strategic follow-ups to capture those who may have missed our initial communication.

This stage is dynamic, with real-time feedback from journalists that may include requests for additional information or adjustments to the story. Our team remains responsive and adaptable, ready to refine our approach based on this feedback.

Adaptation

Post-outreach, we enter the adaptation phase. Here, we respond to any journalistic feedback requiring further details, additional quotes, or a revised story angle. Changes are swiftly implemented to enhance the narrative, after which the updated campaign is re-launched to the media.

This iterative process is crucial for maximising the campaign’s reach and effectiveness in link acquisition, ensuring the story gains traction and achieves desired outcomes in visibility and engagement.

reactive • pro-active • planned •

team discussing digital pr around a laptop

Strategic Media Relations

We connect you with leading digital publications, ensuring your message is heard by key stakeholders. Our focused outreach campaigns are designed to build meaningful media relationships that drive coverage and credibility.

Digital PR FAQs

Digital PR involves using online platforms to manage and grow a brand's presence through digital means, including content marketing, social media, and SEO. Unlike traditional PR, which focuses primarily on print and broadcast media, digital PR targets online channels to enhance visibility and engagement.

Digital PR boosts SEO by creating high-quality backlinks from reputable sites and media outlets. These backlinks improve search engine rankings by signalling to search engines that the brand is credible and authoritative, which is critical for SEO.

Yes, Digital PR can significantly enhance your brand's reputation by managing online content and interactions. Strategies include addressing customer feedback promptly, engaging with users on social media, and ensuring positive media coverage, all of which contribute to a better public perception and brand trust.

Results from Digital PR campaigns can include increased brand awareness, improved search rankings, higher website traffic, and enhanced customer engagement. Specific outcomes depend on the goals set at the beginning of the campaign, such as increased sales, more leads, or improved brand perception.

For more information, check out our Digital PR packages.

We use a variety of metrics to measure campaign success, including website traffic analytics, changes in search engine rankings, social media engagement rates, and the quality and quantity of media mentions. These metrics help evaluate the impact of the campaigns on overall brand visibility and reputation.

Here at Kaweb, we can accommodate all your digital needs. Besides digital PR, we also help our clients with PPC management, social media campaigns, search engine optimisation, conversion rate optimisation, web design and development, remarketing, and more. For more information, check out our services, take a look at our projects, or simply get in touch.

Stats about Digital PR

70%

of consumers trust online reviews and articles more than traditional advertising.
£118-billion

digital PR spending reached over £118 billion worldwide in 2021
52%

digital PR has a 52% higher ROI than traditional PR methods.

What our clients say

5 months ago

We have been working with kaweb for a while now, We have been happy with the progress made upto date. superb company and really know there stuff regarding anything website/ coding/ SEO / CRO.

Daniel B

Director, Kitchen Warehouse
7 months ago

A sincere thank you from Ashwood Nurseries to Kaweb for our new website and online shop. Their challenge was to fully understand the unique and complex nature of our business, and they approached this task with outstanding professionalism, exceptional patience and good humour throughout. They have been an absolute pleasure to work with.

Barbara Cartwright

Nursery Manager, Ashwood Nurseries
7 months ago

The team at Kaweb are fantastic. From start to finish, they demonstrated an exceptional level of professionalism, technical expertise, and dedication to delivering the very best product. Would highly recommend, and I look forward to working with them again in the future.

Daniel Davies

Director, J6 Solutions
10 months ago

The team at Kaweb constantly go above and beyond. The management team have built a great dev team who are always on hand to support. They explain solutions in plain English so you don’t get wrapped up in jargon.

We have been collaborating with them for about 13 years and have lost count of the number of new features and tools we have embedded thanks to Kaweb. I have always been pleased with the developments they deliver & the support they provide. Definitely couldn’t ask for more.

Jonathan Lebbon

Applications Service Owner, Carl Zeiss
2 years ago

I found Kaweb to be open, honest, professional and highly skilled at what they do. Our bespoke website looks amazing, and functionality-wise it does everything we wanted. I would really recommend Kaweb, and huge thanks to Claire, Chelsea and JB!

Emma Owen

Friel Homes
2 years ago

Kaweb and the whole team are great and really personable. Special thanks to Claire Walker for her practical and thoughtful approach to getting our website up and running and for her ongoing support after we went live!

Emily Martin

Senior Clerk, 4-5 Grays Inn Square
2 years ago

The team at Kaweb have been a dream to partner with for our new website, the whole process was seamless and enjoyable. We felt supported throughout the build and the team challenged us to ensure the result was better than we hoped.

Natalie Mainwaring

Brand Experience Director, BaxterStorey
2 years ago

Kaweb designed our bespoke Website from scratch and it has transformed our business and really pushed us forward. They continue to offer support and SEO services which are having a real positive impact. We would not hesitate to recommend.

Matthew Williamson

General Manager, Webb's Training
2 years ago

Kaweb took my website and gave it to their team of experts and have completely turned it around. My site is now easier to use, converts well and, more importantly, has generated a significant increase in business.

Mary Galbraith

Founder, Budget Campervans
2 years ago

Kaweb have built four websites for us over the last 12 years and have each time performed within budget and on time. Their UX testing is reliable, and we have brought each website to fruition without issue.

Tim Hassell

Managing Director, Draker Lettings
2 years ago

We initially set out our plan and vision for the app. Claire and her team then put together designs and a detailed specification and proceeded with the build. Kaweb have been hugely helpful and professional throughout this process. Thank you sincerely for all your help thus far.

Nick Purewal

CEO, ToDate
2 years ago

Kaweb were excellent to work with for SEO.

Adam lead us expertly through onboarding, understanding our requirements and our current state of play. Happy to say we will be working with Kaweb for the long term.

Adam Biddlecombe

Co-founder, Mindstream
3 years ago

We love Kaweb! Super service, responsive, knowledgable and efficient (even when we disrupt their days - which we do frequently!!)

Simon Haywood

Founder, Jackshoot
3 years ago

An amazing agency with a wealth of experience. Paul and his team completely pushed the boundaries for our project with inspiring ideas, development and execution. A joy to work with and can't wait to get stuck in for our phase 2 plans.

Highly recommend any new startup.

Dhilon Solanki

CEO, StoryLocker
4 years ago

Excellent customer service and technical support.
We couldn't ask for more.
They are always very helpful and make sure any problems we encounter (which are usually self inflicted) are dealt quickly and efficiently.

Sean Atkinson

Director, Seanic Retail Software Ltd
4 years ago

At Compusoft, we started working with Kaweb for our website development just over a year ago. We had originally worked with a small agency to build our WordPress website and were having difficulties with the speed and stability of the site.

Freddie McGrath

Compusoft Group
4 years ago

I've worked with Kaweb for many years. Not only is their expertise second-to-none, but their responsiveness means I've never felt left in the lurch. They're a great bunch of people as well - highly recommended.

Dave Worth

Marketing Manager, Airband
5 years ago

We have been working with Kaweb over the last 18 months and we have found them to be excellent in understanding our business, collaborating and working with our other marketing partners to ensure the success of our marketing activities. We would recommend them.

Elite Systems GB

Elite Systems GB
5 years ago

Partnering up with Kaweb was the best commercial move we've ever made. World class development without doubt - our platform is used globally now and the relationship has gone from strength to strength : )

Richard Abbotts

Founder & CEO, Inventory Hive
5 years ago

The team at Kaweb are absolutely wonderful to work with, they deliver and really take the time to understand your needs. We have worked together a number of years and I highly recommend them.

Karine Hauser

Director, Love Underdogs