WordPress powers more than 40% of sites on the internet, so even though it’s automatically SEO-friendly, that doesn’t mean you’re going to beat the competition.
In fact, its built-in search engine optimisation means the whole internet is that bit more competitive.
We've seen really beautifully designed WordPress websites fall behind on the SERPs (and now, in AI references) because of slow themes, conflicting plugins, poor site architecture, duplicate content, bloated code, etc, etc. There’s a lot that can go wrong, besides the obvious (no SEO strategy at all).
At Kaweb, we’ve been speeding up WordPress websites since it launched in 2003. At the same time, we go ahead and make them easier for Google and AI algorithms to understand and far more competitive in organic search and AI overviews.