The challenge
Orranje are one of the UK’s leading suppliers and manufacturers of Mini parts. When they approached Kaweb, they had a reasonable set of keyword rankings. However, through discussions with the client, it was understood that the content on the category pages was empty and therefore a huge opportunity. They wanted to push particular pages and sections on site with better search volume to achieve an increase in organic revenue.
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Launch
2020 -
Sector
Ecommerce -
Services
SEO Services
Our approach
After the initial discussions were completed, our SEO experts dug deep into research for a very specific plan. We produced a keyword plan with better, bigger search volumes with the aim of optimising the agreed pages. We implemented a detailed content strategy to do this and worked on quick win SEO optimisation as part of this.
See all of our projectsThe results
The work our organic search specialists put in truly started paying off. Our client saw an uplift of 2,300 positions in their keyword rankings, which was a significantly healthy, steady growth right to the end of 2020. That also meant that the original goal of increasing their ecommerce revenue was met as well. In just one of the months in 2020, the client saw an increase of nearly double their organic revenue with a 38% lift in organic website traffic.