Digital Marketing FAQs

How many characters in a meta title

The advice, by Moz, is to use 60 characters in your meta title. This will then mean your meta title doesn’t have an ellipsis at the end of it where it would appear in the Google listings. So, it looks nice and clean and may mean more people could click through to your site.

But, Gary Illyes from Google said in summer 2021 that you shouldn’t focus too much on how long it is. Just make sure it’s got your main keyword in, and it’s “descriptive and concise”. It needs to be unique as well, so double check none of your other page titles are the same.