Ashwood Nurseries

Ashwood Nurseries is a leading independent plant nursery and garden centre in the West Midlands, renowned for award-winning hellebores, hepaticas, cyclamen, and a wide range of specialist plants. Alongside their physical nursery, they run a thriving mail-order business, host events, and provide educational resources for passionate gardeners.

Ashwood’s previous website had evolved over more than a decade and relied on a combination of Magento and WordPress. This created operational complexity, limited flexibility, and made updates difficult as the business grew. 

They needed help turning over a new leaf online amd a new website that could:

• Represent the full scope of the business — nursery, online shop, events, and advice content

• Provide reliable eCommerce with easy browsing, filtering, and checkout

• Reflect Ashwood’s heritage and horticultural expertise

• Work well for customers browsing on mobile, tablet, or desktop

• Simplify management by bringing everything into a single platform
  Integrate with their shipping partners

Discovery & Planning

We worked with Ashwood to understand how customers browse, buy, and learn, shaping a site structure that puts products, advice, and events front and centre.

Design & User Experience

A design rooted in Ashwood’s brand, with clearer navigation, stronger product presentation, and content that supports both shopping and learning.

Development

Rebuilt entirely on WordPress and WooCommerce, replacing the old mixed platform with one streamlined system.

• Advanced plant filtering and catalogue tools

• Online ordering with delivery and Click & Collect

• Responsive across all devices

• Easy management of products, events, and content

Content & Customer Journey

Expert advice and event content guide customers from inspiration to purchase, building trust along the way.

• Launch of a modern eCommerce website supporting both online and in-store customers

• Improved mobile usability and performance

• Easier product discovery through improved navigation and filtering

• A website that better represents Ashwood’s expertise and community focus

• Unified platform simplifying site management and future updates

• Flexible WordPress foundation ready for continued growth