A GREAT SITE, NOW WHAT?
A decent site is only half of it. Getting users to find it will mean more traffic, and therefore more interest/sales?
A form of online marketing, search engine optimisation, or SEO, is the process of making a site and its content highly relevant for search engines. This result of good SEO is that your site ranks well in the natural (or organic) search engine results pages.
The benchmark (as far as we are concerned) is Google. It’s the best because it’s the fussiest, and it will normally take your site longer to be crawled by Google than other search engines. So it follows, that if you are getting a good ranking in Google you will also be well ranked in the other (less fussy) search engines.
The cost of search engine optimisation can be a fraction of traditional advertising costs and will bring highly qualified visitors to your site, each and every day.
SEO work comes in two forms really — Onsite and Offsite.