HTML Email Campaigns

Pure HTML, responsive emails from design to build to campaign management.

 

Sometimes known as eshots, these can be used to great effect when managed responsibly. We ensure all HTML mailshots are coded to withstand the many email clients out there. With an online reporting system to monitor activity, all aspects of our HTML email campaigns are considered.

PROGRAMMING

Using best practice coding techniques, we ensure that all programming incorporates a combination of the latest in CSS as well as well established table based markup so as to ensure the same design formatting across browsers/email clients.

SOFTWARE/BROWSER TESTING

Kaweb test all HTML campaigns within the commonly used software applications as well as browser-based email systems.

DEPLOYMENT

Prior to this, test emails are sent to clients to finalise look, email header options etc. and then Kaweb send the campaign. Alternatively, you can create your own campaign (from templates we provide) then manage and deploy the campaign yourself.

Well one of the ways you can drive traffic to your site is via an HTML email campaign. Build a database through your site (by asking users to register) or purchase a database from a reputable company (that can confirm all users have opted in for the eshot). Once you have this we are able to plan your campaign.

 

We can design a one-off HTML email campaign to tie in with existing branding, or build one to match your site. Working from designs supplied, or creating the designs ourselves (based on corporate identity guidelines or existing online interfaces) our methodology for the design/programming principles remain the same.

mail_graphic

REPORTING

 

An online resource is made available so that clients can view reports on all their campaigns, including pie charts and graphs detailing

  • Opens
  • Clicks
  • Bounces
  • Unsubscribes
  • Complaints
  • Email Clients
  • General Trends

EMAIL CLIENT TESTING

  • Apple Mail 3
  • Apple Mail 4
  • Lotus Notes 6.5.4
  • Lotus Notes 7
  • Lotus Notes 8
  • Outlook 2000
  • Outlook 2003
  • Outlook 2007
  • Outlook 2010
  • Outlook XP
  • AOL Web
  • Gmail
  • Hotmail
  • MobileMe
  • Yahoo! Mai
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