Rebuilding The Marketing Centre's digital platform in WordPress - creating a modern home for the UK's leading Fractional CMO provider and a stronger foundation for ongoing digital growth.
Their expertise had evolved.
Their website hadn't.
The Marketing Centre had built an established national business with an extensive network of senior marketing leaders, but its existing HubSpot website no longer reflected the organisation's scale, quality, or ambition.
The challenge wasn't simply to make the website look better.
The digital experience needed to catch up with the business behind it.
A dated digital experience didn't communicate the organisation's authority and expertise.
The existing HubSpot build restricted the flexibility needed to evolve the website.
The new platform needed to support more than content—it had to become the foundation for SEO, PPC, lead generation, and future development.
More than a new look.
A new digital foundation.
We rebuilt The Marketing Centre website in WordPress, creating a significantly more flexible platform capable of supporting its evolving services, extensive content library and nationwide network of Fractional CMOs.
Structured, modular service pages showcasing part-time CMO leadership tailored to business stages and growth challenges.
A scalable thought-leadership hub for guides, articles, and whitepapers with intuitive filtering and categorisation.
Rich, metrics-driven client case studies highlighting tangible business impact, ROI, and commercial turnaround.
A searchable directory of fractional CMOs, allowing prospective clients to explore individual expertise and track records.
Targeted regional landing pages supporting local visibility and search engine dominance across the UK and South Africa.
Strategically embedded conversion touchpoints, diagnostic tools, and meeting enquiry flows integrated directly into CRM systems.
As a provider of fractional CMOs we were probably one of the most challenging businesses to work with: we are all senior marketers, some from creative backgrounds, and therefore thought we knew it all with our endless requests and (some very last minute) changes. KaWeb were, and still are, simply amazing. The whole team are at the top of their game: they are professional, expert creatives and are a rare combination of skilled designers, articulate communicators, meticulous timekeepers and wonderful human beings. They took our rebrand and new website to a new level and we are so grateful.
