Friels, a prestigious luxury house builder, approached us with a need for a new website. Their old website needed a content management system (CMS), resulting in infrequent updates and higher-than-expected maintenance costs. Friels needed a modern, flexible website to showcase its high-end developments and provide an immersive experience for potential buyers.
The Brief
The Design
Friels builds beautiful houses, and our design needed to mirror the luxury and quality they offer as an independent housebuilder with outstanding attention to detail. To achieve this, we focused on the following design elements:
Visual Appeal: We prioritised high-resolution imagery and video content to showcase Friels properties. The design incorporated large, full-screen images to captivate visitors from the moment they land on the site.
User Experience: We designed an intuitive navigation structure to make it easy for visitors to explore different developments and property details. To enhance engagement, we included interactive elements such as detailed floor plans.
Brand Consistency: The website's aesthetic was carefully considered to reflect the Friels brand identity. We used a sophisticated colour palette, elegant typography, and minimalist design elements to convey luxury and exclusivity.
Responsive Design: It was crucial to ensure the website looked and performed well across all devices. We implemented a fully responsive design to provide a seamless desktop, tablet, and mobile device experience.
Content Management: We integrated a user-friendly CMS, allowing the Friels team to easily update content, add new developments, and manage media without technical expertise.
Technical Specification
When scoping the website and writing the technical spec we focused on creating a simple and clean design that effectively represented the brand and luxury developments.
The CMS was configured to manage various content types, such as developments, phases, and plots, ensuring the website remained current. We integrated a scheduling software that simplifies the process of setting up appointments and meetings. An easy-to-use page builder was leveraged for effortless content updates with minimal developer assistance.
Initial Wireframes
The Outcome
The launch of the new website marked a significant improvement for Friels digital presence. Launching in July 2024, we will monitor user engagement, traffic levels, and improved lead generation.
Check out the testimonial to see how Friels felt their project went with Kaweb.
Visit website
I found Kaweb to be open, honest, professional and highly skilled at what they do. Our bespoke website looks amazing, and functionality-wise it does everything we wanted. I would really recommend Kaweb, and huge thanks to Claire, Chelsea and JB!
Emma Owen