You have a great new site, now what?

Well one of the ways you can drive traffic to your site is via an HTML email campaign.

Build a database through your site (by asking users to register) or purchase a database from a reputable company (that can confirm all users have opted in for the eshot). Once you have this we are able to plan your campaign.

We can design a one-off HTML email campaign to tie in with existing branding, or build one to match your site.

Working from designs supplied, or creating the designs ourselves (based on corporate identity guidelines or existing online interfaces) our methodology for the design/programming principles remain the same:

Programming
Using best practice coding techniques, we ensure that all programming incorporates a combination of the latest in CSS as well as well established table based markup so as to ensure the same look across browsers/email clients.

Software/Browser Testing
Kaweb test all HTML campaigns within the commonly used software applications as well as browser-based email systems:

Email Client Testing

• Outlook 2000/2003/2007, Outlook Express
• Apple Mail
• iPhone

Browser-based Testing

• Hotmail
• (Windows) Live
• Google Mail

Deployment
Prior to this, test emails are sent to clients to finalise look, email header options etc. and then Kaweb send the campaign.

Reporting
An online resource is made available so that clients can view reports on all their campaigns, including pie charts and graphs detailing:

• Opens
• Clicks
• Bounces
• Unsubscribes
• Complaints
• Email Clients
• General Trends