Purely Shutters

• branding
• web

Launched 2010 / View Site

Purely Shutters are a shutter company in the midlands who requested a brochure site to showcase a large selection of custom made high quality wooden shutters. Developed with plans to expand into a full e-commerce site, the site features contact and quotation tools, including a shutter designer and quote page. We put focus on key calls to action, search-engine optimisation and clean, tidy design to encourage users to explore the site.

The new company branding of Purely Shutters featured a bright and exuberant magenta logo placed alongside a strong typeface. The magenta of the logo was applied into the web design in a minimalist fashion, allowing the site to maintain a bright and easy to use design while in keeping with the new brand.

The Purely Shutters site contains dynamic elements such as the shutter creation tool, allowing users to select from several styles, sizes and colours of shutter, and compose them into an email to save, or into an accurate quote. The tool empowers any user with the creative control to customise and build their perfect shutter and receive an accurate quote for the exact measurements they need. Using our custom Kakart software, there is an admin area where shutter types can be modified, changed and added.

A strong focus was put onto Google goals and AdWords, used in tracking new visitors and displaying localised introductions to the sire, and ensuring that purely shutters remains high on google search results.

Kirsty Jones, Director

We came to Kaweb with an existing website which was adequate but in need of a fresh approach and new content. Kaweb understood the dynamics of our business with lightening speed and challenged us to think differently about our brand. The creative concepts they presented were refreshing and forward thinking. The navigational infrastructure for site content was simply brilliant and gave us a website which, without doubt, is market leading in our industry. The resultant increase in our turnover speaks for itself.

Kaweb are an energetic and talented team and led by management with clear vision and creative ideas. I wouldn’t hesitate to recommend them to any business.