Nicholas Humphreys

• app
• branding
• web

Launched 2010 / View Site

The first stage required for the development of the new Nicholas Humphreys website was to design a new logo. With their existing branding colours well known – it was important these were retained, and that the new logo helped evoke the friendly ethos behind the company. After several versions of logo were worked up, one was chosen that was to be used on the site (and that we also helped apply across all their other marketing collateral which included signboards, branch signage, stationery and general advertising).

The website/domains needed a complete overhaul. Their previous online marketing activity was split across different domains which meant a somewhat disparate offering. We set to work on centralising all their disciplines (residential sales, residential lettings, professional sales and student lettings) under one domain with key section headers. This also meant the integration of property data form their sister company (Barkers, Leicester), for which we are now developing a separate site for (using the same format).

Property data comes in by way of separate feeds from Vebra and CFP Winman, to which we added our own graphical flags so as to highlight various aspects of each property (eg. Featured status, Display Address management and Feature Tags).

In terms of search engine optimisation, this really needed sorting as their previous site did nothing for their web ‘footprint’. We ensured all SEO best-practice coding conventions were adopted and the usual feeds/tools used so as to elevate their general ranking status [in Google]. Since launch, this has meant that their bounce rate is down (by 30%) and overall visits have more than doubled.

Other features include Google Earth/Maps results, dynamic PDF downloads, configurable print options, a secure online payment page (which allows their cleints to pay late rent fees, application fees etc.) and social networking integration (which we setup for them) to attract a larger student user base.

Finally, we  deployed Google Goals so that NJH management could track the leads (viewing requests, send to a friend, general enquiries etc.) generated from the site each month (on a per branch basis).

James Bailey

We have been very pleased with our website from Kaweb. We were particularly impressed with their willingness and ability to provide constructive advice on ways to enhance our ideas. The business has certainly shown positive signs of growth in the months since we have gone live due to increased leads that can be directly attributed to the new site.