John German
Possibly the first of it’s kind, the new John German website records every click a user makes on the site, and then adapts the site content so as to make it easier for the user to browse. By recording user activity, the site can display relevant links, properties and suggestions to the user, whilst still allowing them to alter their history by way of a My JG account preference screen. Add to this a mailing list section that auto-emails subscribers the latest properties (based on favoured searches), as well as website designs that change with the seasons, the site really has raised the bar in online solutions for estate agents.
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