John German

Posted in: Estate Agents, John German, PHP, Portfolio, Staffordshire

Background Info

The new John German website has meant a complete overhaul. Possibly the first of it’s kind, it records every click a user makes on the site, and then adapts the site content so as to make it both easier for the user to browse as well allow the site itself to target them with more applicable content. Recording user activity (such as property searches and number of clicks), the site then displays relevant links, properties and suggestions to the user, whilst still allowing them to override their history by way of a My JG preference screen.

Add to this a mailing list section that auto-emails subscribers the latest properties (based on their criteria of course), as well as seasonal design skins that offer a new look four times a year, the site really has raised the bar in online solutions for estate agents.

Property submissions to Google Base, as well as greater use of seo best practices have been incorporated so as to elevate site rankings for user-defined search criteria.