Aprilia Parts Buyer

• branding
• web

Launched 2011 / View Site

Aprilia Parts Buyer is a huge ecommerce site specialising in Aprilia bike parts.

With over sixty five thousand items to order from, Aprilia Parts Buyer demonstrates our strength in developing professional ecommerce solutions that ensure speedy retrieval of information for the end user.

Three approaches were adopted in order to search for a part. The first being a jump menu displaying a bike list – once selected the user can then drill down through the assembly and down to part level.

The second is a keyword system search (for users with a part number to hand) that returns results as the user types (it’s so quick, blink and you’ll miss it). And finally, for those who wish to search by bike image, they can use the ‘Bike Flow’ function that shows a gallery of bike images they can flick through, click on, and then drill to the assemblies and parts.

With so many assemblies and parts to show, the site was deliberately kept simple so that the user could focus on the parts displayed. We also made it easy to add multiple parts (from an assembly) to be added to the basket, again saving user-journey time through the ordering process..