Aidan J Reed

• app
• web

Launched 2009 / View Site

These guys wanted something different. It had to be fairly contemporary and yet ensure long-standing branding (built up over a number of years/mergers/domains) did not go awry. Working with a third party marketing consultant, this was achieved though a large logo, strong use of the corporate colour and then some brighter illustrative imagery that gave it a modern twist. The home page is certainly different – boldly honing the options for the user through definitive user journeys that will be the most widely used (ie. sales, lettings, contact).

Being multi-disciplined and having more than one branch, it’s no surprise that the site makes use of feeds from three separate property software sources. Our database architecture is such that this can easily be coped with so as to ensure all property page functionality is consistent as well as the property alerts system operating seamlessly.

Since site launch, we have also produced an iPhone App which ties up nicely in branding terms and further enhances the online marketing mix for Aidan J Reed.