Purely Shutters are a shutter company in the midlands who requested a brochure site to showcase a large selection of custom made high quality wooden shutters. Developed with plans to expand into a full e-commerce site, the site features contact and quotation tools, including a shutter designer and quote page. We put focus on key calls to action, search-engine optimisation and clean, tidy design to encourage users to explore the site.
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The first stage required for the development of the new Nicholas Humphreys website was to design a new logo. With their existing branding colours well known – it was important these were retained, and that the new logo helped evoke the friendly ethos behind the company. After several versions of logo were worked up, one was chosen that was to be used on the site (and that we also helped apply across all their other marketing collateral which included signboards, branch signage, stationery and general advertising).
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These guys wanted something different. It had to be fairly contemporary and yet ensure long-standing branding (built up over a number of years/mergers/domains) did not go awry. Working with a third party marketing consultant, this was achieved though a large logo, strong use of the corporate colour and then some brighter illustrative imagery that gave it a modern twist. The home page is certainly different – boldly honing the options for the user through definitive user journeys that will be the most widely used, such as the sales and lettings options.
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Possibly the first of it’s kind, the new John German website records every click a user makes on the site, and then adapts the site content so as to make it easier for the user to browse. By recording user activity, the site can display relevant links, properties and suggestions to the user, whilst still allowing them to alter their history by way of a My JG account preference screen. Add to this a mailing list section that auto-emails subscribers the latest properties (based on favoured searches), as well as website designs that change with the seasons, the site really has raised the bar in online solutions for estate agents.
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