Pay Per Click

More costly than normal Search Engine Optimisation (SEO), but more direct.

Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services.

When someone clicks on a Google ad then a click fee is charged. This click fee amount depends on what type of keywords are used. Some are more expensive than others - the more 'global' the term - the more money you will pay. (eg. the phrase 'Estate Agents' would cost more per click than 'Estate Agents UK')

Here's how it works...

After careful assessment of your site and discussing your business with you, we choose the pay per click keywords and phrases that will give you the best return on investment (ROI).

We then place bids for those key phrases with the pay per click search engines, placing you in your desired position. (We recommend third, because it offers excellent exposure, but reduces your costs).

By using the correct pay per click keywords, title and description, we will bring highly qualified traffic to your site... at a price that gives you an excellent ROI.

We monitor and control your bids to keep you at, or near, the top of the pay per click listings and to make sure that you don't pay more than you need to for each click.

The top sites for each keyword are displayed as 'sponsored sites' on many of the major search engines - usually above the top ranked sites!

Each time somebody clicks on your pay per click listings to visit your site, you pay the amount of your bid.

You can limit the amount that you spend each month on your pay per click terms, so that costs do not spiral. We provide monthly reports to keep you informed about your pay per click listings.

On ecommerce sites we can also add code so that if a user has clicked on the Google ad and subsequently purchased goods online then it is cost-converted.

Interested? Contact us now to discuss your requirements.