Arrow Finance

Posted in: Arrow Finance, Design, Finance, PHP, Portfolio, SEO, Solihull, West Midlands, XHTML

Background Info

The original Arrow Finance site was fairly dated in design terms, and to be fair was originally designed to support existing press advertising campaigns. However, through the explosion of the internet and the increased expectations of the user, this needed to change.

From what was a piece of marketing support, the site now had to be more direct and get business for the company. This was achieved through improved useability and focusing on the online application which generated sales leads. Search engine optimisation (SEO) work was also done so as to address specific industry sectors.