Aidan J Reed
These guys wanted something different. It had to be fairly contemporary and yet ensure long-standing branding (built up over a number of years/mergers/domains) did not go awry. Working with a third party marketing consultant, this was achieved though a large logo, strong use of the corporate colour and then some brighter illustrative imagery that gave it a modern twist. The home page is certainly different – boldly honing the options for the user through definitive user journeys that will be the most widely used, such as the sales and lettings options.
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